Biography of Nellie McClung, Canadian Activist

Biography of Nellie McClung, Canadian Activist Nellie McClung (October 20, 1873–September 1, 1951) was a Canadian womens suffragette and temperance advocate. She became famous as one of the Famous Five Alberta women who initiated and won the Persons Case to have women recognized as persons under the BNA Act. She was also a popular novelist and author. Fast Facts: Nellie McClung Known For: Canadian suffragette and authorAlso Known As: Helen Letitia MooneyBorn: October 20, 1873 in Chatsworth, Ontario, CanadaParents: John Mooney, Letitia McCurdy.Died: September 1, 1951 in Victoria, British Columbia, CanadaEducation: Teachers College in Winnipeg, ManitobaPublished Works:  Sowing Seeds in Danny, Flowers for the Living; A Book of Short Stories, Clearing in the West: My Own Story, The Stream Runs Fast: My Own StoryAwards and Honors:  Named one of Canadas  first honorary senatorsSpouse: Robert Wesley McClungChildren: Florence, Paul, Jack, Horace, MarkNotable Quote: Why are pencils equipped with erasers if not to correct mistakes? Early Life Nellie McClung was born Helen Letitia Mooney on October 20, 1873 and was raised on a homestead in Manitoba. She received very little formal education until the age of 10 but nevertheless received a teaching certificate at age 16. She married pharmacist Robert Wesley McClung at 23 and joined her mother-in-law as an active member of the Manitou Womans Christian Temperance Union. As a young woman, she wrote her first novel, Sowing Seeds in Danny, a humorous book about western country life that went on to become a best seller. She then went on to write stories and articles for various magazines. Early Activism and Politics In 1911, the McClungs moved to  Winnipeg, and it was there that Nellies powerful speaking skills became valuable in the political arena. From 1911–1914, Nellie McClung fought for womens suffrage. In the 1914 and 1915 Manitoba provincial elections, she campaigned for the Liberal Party on the issue of women voting. Nellie McClung helped organize the Winnipeg Political Equality League, a group devoted to helping working women. A dynamic and witty public speaker, Nellie McClung lectured frequently on temperance and womens suffrage. In 1914, Nellie McClung acted as the role of Manitoba Premier Sir Rodmond Roblin in the mock Womens Parliament intended to show the absurdity of denying women the vote. In 1915, the McClung family moved to Edmonton Alberta; in 1921, Nellie McClung was elected to the Alberta legislative assembly as an opposition Liberal for the riding of Edmonton. She was defeated in 1926. The Persons Case Nellie McClung was one of the Famous Five in the Persons Case, which established the status of women as persons under the law.  The Persons Case related to the British North America Act (BNA Act) which referred to persons as males. When Canadas first female police magistrate was appointed, challengers argued that the BNA Act did not consider women as persons and they could not, therefore, be appointed to official positions of power. McClung was one of five Alberta women who fought against the wording of the BNA Act. After a series of defeats, the British Privy Council (Canadas highest court of appeals) ruled in favor of the women. This was a major victory for womens rights; the Privy Council stated that the exclusion of women from all public offices is a relic of days more barbarous than ours. And to those who would ask why the word persons should include females, the obvious answer is, why should it not? Just a few months later, the first woman was appointed to the Canadian Senate. Later Career The McClung family moved to Vancouver Island in 1933. There, Nellie continued writing, focusing on her two-volume autobiography, short stories, and non-fiction. She served on the CBCs board of governors, became a delegate to the League of Nations, and continued her public speaking work. She wrote a total of 16 books, including the acclaimed In Times Like These. Causes Nellie McClung was a strong advocate for the rights of women. In addition, she worked on causes including temperance, factory safety, old age pensions, and public nursing services. She was also, along with some of her Famous Five colleagues, a strong supporter of eugenics. She believed in involuntary sterilization of the disabled and played a major role in pushing through the Alberta Sexual Sterilization Act passed in 1928. In her 1915 book,  In Times Like These, she wrote: [...] to bring children into the world, suffering from the handicaps caused by ignorance, poverty, or criminality of the parents, is an appalling crime against the innocent and hopeless, and yet one about which practically nothing is said. Marriage, homemaking, and the rearing of children are left entirely to chance, and so it is no wonder that humanity produces so many specimens who, if they were silk stockings or boots, would be marked â€Å"seconds.† Death McClung died of natural causes at her home in  Saanich  (Victoria),  British Columbia, on September 1, 1951. Legacy McClung is a complex figure for feminists. On the one hand, she fought for and helped to achieve a major political and legal goal, formalizing the rights of women as persons under the law. On the other hand, she was also a strong advocate for traditional family structure and for eugenics- an extremely unpopular concept in todays world. Sources Famous 5 Foundation.â€Å"Nellie McClung.†Ã‚  The Canadian Encyclopedia.The Nellie McClung Foundation.

Rates Of Return Essays - Investment, Income, Financial Markets

Rates Of Return Essays - Investment, Income, Financial Markets Rates Of Return The issue of rates of return on foreign owned companies through foreign direct investment. On Wednesday Oct. 25th.2000,at a meeting in Montreal, the finance Minister of Canada Mr. Paul Martin in his opening address to the G20 group on promoting Globalization, stated that globalization will have a more human face with measures to ease financial crises and social safety nets to protect the poorest. The meeting concluded with all the participants agreeing on a package of measures, which they say, will lead to more financial stability in the world. From a political perspective this endorsement may seem realistic. However this futuristic goal will require more foreign direct investment from corporations and other sources of private enterprise at a time when most expatriate firms are complaining about the decline of the (R.O.A) rate of return of foreign owned companies, specifically in the U.S.A. Firms based in one country increasingly make investments to establish and run business operations in other countries.U.S firms invested US$133 billion abroad in 1998,while foreign firms invested US$193 billion in the US.Overall world FDI flows more than tripled between 1988 and 1998,from US $192 billion to US$600.The share of FDI to GDP is generally rising in both developed and developing countries. In addition to this information the World Bank further stated that developing countries received about one quarter of the world FDI inflows in 1998-1998 on an average, though the share fluctuated quite a bit from year to year. It would seem that this is the largest form of private capital inflow to developing countries. This data will seem to encourage more foreign investment. Hence, one will ask if there are truly low rates of returns on investment by foreign owned companies. If this is the case then why are there so many foreign direct investment by small as well as multi-national corpo rations? In order to answer this question there must be an examination of the actual low rates of return from foreign-owned companies. This examination will be based on the performance of U.S.owned companies. A research done by the Bureau of Economic Analysis (BEA) provided new estimates of the rate of return for foreign owned US nonfinancial companies that are disaggregated by industry and valued in current-period prices for the years 1988 to 1997.The new estimates. Along with company-level estimates for US owned nonfinancial US companies, were used to examine factors that help explain the low rates of return. The rate of return measure was the ( ROA) i.e. the return on assets.. This is also looked at as the ratio of profits from current production, plus interest paid to the average of beginning and end of year total assets. Also profits from current production are profits that result from the production of goods and services in the current period. Both profits and assets are valued in prices of the current period. Profits reflect the value of inventory withdrawals and depreciation on a current-cost basis. These have been adjusted to remove the income from equity investments in unconsolidated business and the expense associated with amortizing intangible assets. Total assets reflect the current cost of tangible assets. These have been adjusted to remove assets for which the return is not included in the numerator of the ROA ratio e.g. equity investments in unconsolidated businesses and ammortizable intangible assets. The new ROA estimates for foreign-owned companies indicate that: - The new current-cost estimates show that the average ROA of foreign owned companies in 1988-1997 was 5.1 percent. In contrast, the historical-cost estimates show an average ROA of 5.7 percent. - The ROA of all foreign non financial companies was consistently below that of US owned non-financial companies in 1988-1997,but the gap narrowed over time from nearly two percentage points in 1988 to one percentage point in 1997.The narrowing of the gap appeared to be related to age effects. Acquiring or establishing a new business add costs such as startup costs that disappear over time. - ; Additionally, experience can yield benefits, such as learning by doing that accumulates over time. - High startup and restructuring costs related to acquisitions also lower the profitability of foreign-owned companies. Newly acquired foreign-owned companies showed very low or negative rates of return. - Many foreign owned companies had a tax-related incentive to shift

The mechanism of learning Assignment Example | Topics and Well Written Essays - 1500 words

The mechanism of learning - Assignment Example At its most basic level, this method of processing and storing is 'rote learning'. But not everything is learnt by rote alone; people learn by 'understanding' as well. This is because the brain forms constructs or patterns out of the processed information. As more information is processed, not only are new constructs created, but they are linked to existing ones. This is how people make 'sense' out of new information. This is how children make the transition from rote-learning to learning-by-understanding. Moreover, research in psychology shows that not all people make 'sense' out of learning the same way. A teacher who believes that students learn in one particular manner, and teaches accordingly, would end up 'teaching' only those students who learn in that manner; the students who have different learning abilities will stand to lose for no fault of theirs (Petty, 2004, chap. 1). This difference in learning abilities of students and the customisation of teaching methods that incorp orates this difference is termed Differentiation (Petty, 2004, p. 541). This essay will explore a few concepts of learning, a few teaching methods that benefit students with different learning abilities, and how some barriers in teaching and learning can be overcome. It will also look at a few strategies that help assess teaching and learning. right-brain and left-brain processors. ... When people learn, they show preferences in the usage of the two parts of the brain. Right-brain processors learn through images, and they prefer to be given the whole picture. They have to know how a particular subject fits into the larger frame of things, to feel comfortable while learning. Contrastingly, left-brain processors prefer verbal teaching and like to break down the subject into smaller, logical bits. They like structure and order, preferring to piece the bits together in a logical sequence to create the big picture. This dichotomy can prove to be a problem. Right-brain processors will display 'learning difficulties', if they are taught exclusively verbally and sequentially, which is the most common method of teaching used. Petty says that the best learning, results from teaching methods that cater to both right and left brain processors because "right- and left-brain approaches are not interchangeable alternatives, [but] are complimentary." (2004, pp. 142-146) visual, auditory and kinaesthetic (vak) learning styles. Just like how people prefer different methods of processing information inside the brain, people also have preferences for accepting information through the senses, namely, visual, auditory and kinaesthetic. Visual learners like to learn through images, charts, videos, mind maps, models, and they are mostly right-brain processors. Auditory learners like to learn through teacher-talk, lectures, seminars and they are mostly left-brain processors. They prefer information that is logical and sequential. Kinaesthetic learners learn through touching, feeling and doing things by themselves; they prefer hands-on experience, like making models, using tools and computers, doing a demonstration for other students, dismantling a device and

Work-Based Assignment Essay Example | Topics and Well Written Essays - 1000 words

Work-Based Assignment - Essay Example I currently hold one title with several different roles; multi-tasking is they tell us a wonderful thing. I am currently learning to be an Environmental Champion and have also recently been delegated Team Focal Point in the absence of my line manager. I am also a specialist in product knowledge, which allows higher personal performance when carrying out my duties. My title at E.On is Consumer Acquisition Advisor. My main duties concerning this title would be: To any customer, I am the last link between their old supplier (Powergen) and their new supplier. If they have any problems or concerns I will be the last person able to discover and understand what these may be - and where applicable, fix them. Every advisor who is winning customers back is vital to Powergen as sometimes mistakes can be made and people can be confirmed as leaving without giving their consent, this could be a case of fraudulent practice or more commonly a mistake between meter supply numbers. Without this last contact between a customer and a Winback advisor, it would be a lengthier and more detrimental process from a customer perspective. Representatives from other companies have misled sometimes customers and it is our job to alert them to this. If a customer still chooses to leave we will not force them to stay, but leave them with a positive final impression of Powergen in the hope they may return in the future. However, in some instances customers will choose t o stay and so it is our job to process this and advise customers on the best possible product whilst offering a top level service to cement a customers belief that Powergen is the supplier for them. The current situation is going into a Winback call blind. By this I mean we do not do a quote before ringing a customer. The other advisors and myself find that having enough knowledge behind the call can help to structure the call completely. For example, we operate on a truth basis so we will not blag a

Implement Person Centred Approaches Essay Example for Free

Implement Person Centred Approaches Essay Outcome 1.1 Define person centred values Person centred care respects the values and uniqueness of individuals, helping them to get their independence back. And can be designed to enable individuals to direct their own care in ways suited to them, working with various healthcare professionals to reach set goals. Outcome 1.2 Explain why it is important to work in a way that embeds person centred values It is important as the person is treated as an individual and not labelled, allowing the individual to maintain their sense of being a person, Understanding their emotional needs and preferences, by doing this you help maintain the service users identity, independence and self esteem. Outcome 1.3 Explain why risk taking can be part of person centred approach Supporting service users to take risks to do what they have chosen is part of a person centred way of working. This can be done by speaking to individuals finding out their needs, also reading their care plan to see specific preferences an speaking to friends and relatives about the individuals background. Outcome 1.4 Explain how using and individual care plan contributes to working in a person’s centred way The individuals care plan is focused solely around the wants and needs of the individual, by following care plans you are fulfilling the individuals wants and needs, supporting them in a way that they or their family members desire. Looking at the individuals needs and building and plan around it, service users should be at the centre of their plans ensuring the right support is being provided. Read more: Describe how active participation benefits an individual essay Outcome 3.1 Explain the importance of establishing consent when providing care or support Consent is important as it makes the service user aware of what is going to  happen, actions that will be taken, and any implications. Consent protects both the service user and care giver against any legal challenges should any arise. Without consent you cannot continue with giving care. Outcome 3.3 Explain what steps to take if consent cannot be ready established If you cannot readily establish consent, it needs to be looked into, if the service user is refusing to co operate you then need to find out why, if there is a communication barrier looking at communication aids such as talking mats or sign language. If it is an emergency then consent is implied as there is nobody present to give consent it is assumed that consent would be given by the family or next of kin. Outcome 4.1 Describe how active participation benefits an individual Active participation contributes to improving health outcomes and quality of care, it empowers service users helping with confidence, self esteem and power to air their concerns and most importantly giving the service users choice, allowing them to feel included in every aspect of their care. Outcome 4.2 Identify possible barriers to active participation Poor communication Lack of attention Immobility Poor eyesight Chronic Pain Sad/Depressed Outcome 4.3 Demonstrate ways to reduce the barriers and encourage active participation Compliment Praise Encouragement Constructive feedback Outcome 5.3 Explain why worker’s personal views should not influence and individuals choices A worker’s own personal views are not fact and can be seen as discriminatory towards the individual or their choices this can give the individual a complex preventing them from progressing. Outcome 5.4 Describe how to support an individual to question or challenge decisions concerning them that are made by others Encourage questions and listen, ensure the individual is aware of trust policies and procedures, the individual should also be aware of their own rights Outcome 6.1 Explain how individual identity and self esteem are linked with well being The links between the two can fragment personal identity such as lack of access to services which can reduce confidence and self esteem affecting the service users emotional health. Outcome 6.2 Describe attitudes and approaches that are likely to promote and individuals well being Treating each person as an individual is important as well as giving and maintaining dignity and respect for the individual’s culture and beliefs, giving realistic goals to meet encourages empowerment to gain self esteem and confidence, listening can help encourage and develop independence. Outcome 6.4 Demonstrate ways to contribute to an environment that promotes well being By encouraging inclusion to promote an individual’s well being such as Personal attitudes Participating and engaging in activities Aware of environment Own personal space

Nike Brand Analysis

Nike Brand Analysis Nike brand has been around since the 1960s. This brand has become known as one of the top brands of sports gear. This has not happened because of an accident. A lot of work has gone into making this brand what it is today. The amount of different brands that Nike makes help them reach out to every kind of person in the world today. The competition for Nike has also helped them succeed by making them try and stay ahead of their competition. Also if you take a look at their SWOT analysis you can see the different things that make Nike one of the top brands in todays world. The idea of Nike began way back in the 1950s. A track coach by the name of Bill Bowerman was at the University of Oregon training his team. Bill was always looking for a competitive edge for his runners, like most of us today look for any advantage we can get. Bill said he tried using different shoes for his runners as well as trying other things to try and make his athletes better. Bill tried to contact the shoes manufactures in attempt to try out his ideas for running shoes. This however failed. In 1955 a track runner by the name of Phil Knight enrolled at Oregon. Phil was on the track team under Bill. Phil graduated from Oregon and acquired his MBA from Stanford University. Phil went on to write a paper that talked about how quality shoes could be made over in Japan and they would be cheaper. Phil called a company in Japan and became a distributor of Tiger shoes in the United States of America. Phil sent some pairs of shoes to his old track coach trying to get Bill to buy the shoe s. Instead of buying these shoes Bill offered Phil a partnership to create better running shoes. In 1964 Bill and Phil shook hands and formed Blue Ribbon Sports. The companies first move was to order three hundred pairs of shoes from the company in Japan. While Bill examined these shoes and tried to make them better Phil was out selling the shoes. Bill had his track team at Oregon try out his new creations. This became the foundation of Nike. Due to the fact that Bill and Phil still had a full time job, they hired Jeff Johnson as their first full time employee. Jeff soon became a invaluable utility man for the company. In 1971 Jeff created brochures, marketing materials and even shot photos for a catalogue. The very first Blue Ribbon store was opened by Jeff. Meanwhile the relationship between Blue Ribbon and the company from Japan was starting to deteriorate. Bill and Phil made the jump to manufacturing and designing their own footwear. The trade marks swoosh which was introduced a t this time. The Nike line of footwear was unveiled in 1972, during the U.S. Track and Field Trials. One pair of the shoes had a huge impression on a dozen multiple runners that wore the new shoes. These shoes incorporated a new style of soles that that had nubs on them that resembled the ridges of a waffle iron. These shoes were also a lot less heavier than most running shoes at the time. With the new image Nike started looking for athletes to wear, promote and elevate the new shoes. The first athlete they found was Steve Prefontaine. Prefontaine never lost a race that was over a mile in distance in his college career between 1969 and 1973. Prefontaine challenged Bill , Phil and their new company to stretch their talents. In turn Prefontaine became an ambassador for Blur Ribbon Sports and Nike. In 1975 Prefontaine died at the age of 24, but his spirit still lives on within Nike. Prefontaine became the soul of Nike. When 1980 hit Nike entered the stock market and became a publicly t raded company. Once this happened many of the people that started the company moved on with their lives. This included Phil Knight who resigned from his president spot for over a year. In the mid-1980s Nike started to slip from top of its industry. This started to change when Michael Jordan released a new shoe through Nike. When this happened Nikes bottom line got a boost. In 1988 the slogan that we all know today Just do it was introduced as a way for Nike to build on its momentum from their Revolution campaign. The Just do it campaign included three advertisements in which a young athlete by the name of Bo Jackson was involved in. By the end of the decade Nike was at the top of their industry once again. The 90s brought a series of outreach for Nike. At this point in time Nike deepened their commitment into others sports such as soccer and golf. In 1995 Nike signed the whole World Cup wining Brazilian National Team. This also allowed Nike to create jerseys for the team. Nike also landed contracts with both the mens and womans teams for the United States. The biggest thing that Nike was criticized for was when they signed a young golfer by the name of Eldick Tiger Woods for huge deal. All of the competition said this was a dumb idea till Tiger won the 1997 Masters by a record 12 strokes. In 2000 a new shoe was introduced. This shoe went by the name of the Nike Shox. This shoe combined more than 15 years of dedication and perseverance. Nike is still the industry leader in their markets and continues to grow more and more each year around the world. This company will have much more to offer in the future. Nikes products do not just cover one area like some companies products. Nike prides itself in having a product for most every sport out there. Also they do not just stick to shoes. They also produce everything from socks and compression shorts to sunglasses and hats. Nikes first products started with track shoes. Today they still are huge into the shoe industry but Nike also makes jerseys, shorts, baselayers etc. Nikes products never stop involving. As a person who wears a lot of Nike gear, my favorite thing about the brand is that they always find a way to make the products better. Take their basketball shoe line for example. When Nike made their first pair of basketball shoes they probably had no idea what they were doing. Today Nike has one of the best lines of basketball shoes out there with the Air Jordan line. These shoes are always light weight and they feature great support and breathable leather which are both needed in a good basketball shoe. Also Nike makes their products stand out with their brilliant use of colors and unique designs. Everyone in todays society wants to be seen in the swoosh. In 2009 Nike introduced the Nike+ products and teamed up with Apple. This allows runners to sink their shoes with their IPods and it will allow them to see how far they have run, how many calories they have burned and also keeps time for them. Nike has also done this with their basketball shoes which allow players to link up through their IPods again. However this new design helps measure a players vertical, quickness, and other aspects of their game. Nikes products keep improving with the time and there is no end in sight to what Nike can do with their products. Nike has many competitors in their industry. These companies include but are not limited to Puma, Underarmor and Addidas. These competitors drive Nike to strive for new innovations every day. Nike competes with Addidas in the basketball market. Nike owns over 80% of U.S. basketball market to as where Addidas owns only about 14%. Addidas is trying to keep up with Nike in innovation but is having a really hard time in doing so. Nike and Underarmor are major competitors in the work out clothing industry. Both of these companies make very good products that will help an athlete get better in their sports. In this industry I would have to give the advantage to Underarmour because when you go to a gym you always see people working out in Underarmor clothes. Puma and Nike compete in the shoes market. They are both big in the track shoes industry. Both of these companies make extremely comfortably light weight shoes. If you watch the Track and Field events at the Olympics you will see most r unners are wearing Nike shoes or Puma shoes. In this competitive match up I would have to say Nike has the clear edge. If you look at the past Puma use to have every track athlete in a pair of their shoes. Over the past decade that has shifted towards the shoes that are produced Nike. Nike has the overall competitive advantage in their industry. The people that buy Nike brand differ immensely. The target Market for Nike clothing and other accessories are people between 18-35 years of age. Some characterists about the people that buy the Nike brand include many things. One main thing for most of the Nike customers are that they watch or play a lot of sports. This is said because Nike uses major sports icons to promote their products. These athletes include Lebron James, Tiger Woods, Mia Hamm and many more athletes from all different sports. By using these athletes it makes people want to wear the brands that their favorite athletes wear. Some more characteristics of Nike consumers are that they are into extreme sports. Nike has come out with the 6.0 line to appeal to the younger generations thrill of extreme sports. These are just a few characteristics that Nike buyers have in common. Nike is a great company in its industry and it will be a very long time till anyone ever knocks them off of the top of their industry. However Nike has had issues with violating Human rights. Their factories are under scrutiny in countries like Mexico and Vietnam. Their factories in Vietnam have been in violation of minimum wage and overtime laws. Nike states that these violations are no longer happening. In the 1990s Nikes use of faced child labor in Cambodia and Pakistanis was being closely monitored. However Nike still has factories in places where the monitoring of child labor has bad regulations.. In 2001 BBC documentary uncovered the use of child labor by Nike. The documentary was based around 6 little girls, who worked every single day and were all working over 14 hours shifts. In July 2011 Nike admitted that 66% of their factories do not meet regulations for worker treatment. I conducted a SWOT analysis on the Nike Brand. One of Nikes key strengths is their use of popular athletes to help promote their products. The idea behind this is that most individuals will remember what a star athlete is wearing. A major weakness is that the market that Nike operates in is very price sensitive. Most of Nikes income comes retailers purchasing the products they produce. This indicates that margins tend to get squeezed as retailers try to get low price competition on Nikes products. Opportunities include things such as the constant change in technology. The ability to generate more money by having a wide range of products helps Nike a lot. Nike is not just involved in sports wear they are also in regular clothing and sunglasses. Also Nike has a huge base all over the world which allows them to have a larger global market. Finally some of the threats are that the retail sector is becoming substantially price competitive. This means that shoppers are looking around for b etter deals rather than just buying the top brands. The consumer now controls the manufacturing. If a consumer wants to find the lowest price on identical products, then they will go store to store in order to find the lowest price. In conclusion Nike has a lot going for it. It started with a track coach and a track runner. This brand has become known as one of the top brands of sports gear. This has not happened because of an accident. A lot of work has gone into making this brand what it is today. The amount of different brands that Nike makes help them reach out to every kind of person in the world today. The competition for Nike has also helped them succeed by making them try and stay ahead of their competition. Also if you take a look at their SWOT analysis you can see the different things that make Nike one of the top brands in todays world. Their number one position in the world is will continue far into the future if they stick with what they know. Work Cited About NIKE, Inc.ÂÂ  NIKE, Inc. -. N.p., n.d. Web. 22 Oct. 2012. . History Heritage.ÂÂ  NIKE, Inc. -. N.p., n.d. Web. 22 Oct. 2012. . Nike, Inc.ÂÂ  Wikipedia. Wikimedia Foundation, 22 Oct. 2012. Web. 22 Oct. 2012. .

Is media very powerful in its influence?

The media is everywhere. In your homes, in schools, in the workplace. It is very powerful in its influence. It can change peoples' lives and affect the way they think. The media is very versatile. It can be used for several purposes, from explaining things to persuading you to give money to charity or vote for a certain political party. In this essay I will compare two different media texts. They are both persuasive leaflets: the first trying to get you to chose to rent a McCarthy & Stone retirement apartment, the second is advertising hiking holidays in Ireland. The former of these leaflets came through my letterbox, and is aimed at retired pensioners. The latter, I got from a travel agency. It is aimed at 18-30 year old trekkers. I don't think one would find these leaflets anywhere else because they are very specific in both their aim and their target audience. A company called McCarthy & Stone, who rent out retirement apartments to the retired and elderly, made the first leaflet. Its purpose is a persuasive advert. It has a green, black and white colour scheme, with plain modern font and important information in bold. It is laid out on an A5 sheet that isn't folded or perforated. It has a picture, a map, and where there is a piece of important information, it is boxed out in red or green. It contains a quote from a customer, in which the lady (Mrs. Griffiths) talks about how cheap it is to heat the apartments: â€Å"It's very reassuring to know you can keep your home comfortable all the time without the worry of facing a sudden big bill.† There are also contact details, such as an address and a telephone number, and there is a website address on the header at the top. There is a logo underneath the header with the words â€Å"McCarthy & Stone† written in a semicircle above a silhouette of two people who look slightly aged. Directly underneath this, there is a slogan that reads: â€Å"The natural choice for a happy retirement.† This could be quite effective because the target audience would be people generally over sixty-five, and stereotypically, older people like to be cosy, maybe more so than younger people. About two fifths of the way down the page, there is a very large sized banner that simply says â€Å"Warm and Cosy†. This would appeal to the target audience for the same reasons as the slogan. The picture at the bottom of this page is very clever in its composition: regardless of where your eye falls, it will instantly be lead around the entire photograph. On top of that, all the furniture in the picture is arranged to make the room look bigger than it is. To enhance this effect, the furniture in the centre of the room is very thin legged and spindly with darker colour, and the furniture around the outside is quite bulky, but brightly coloured. All the colours used in the photograph are quite soft, natural colours suck as browns, yellows and reds. The walls are painted a very neutral beige colour, which allows the viewer to picture how the room would look if they lived there far easier. This photograph could almost be used to sell any kind of accommodation or furniture, yet works particularly well here because it portrays a very tranquil setting. The language is interesting in that it uses both formal and informal language, depending on what the company is trying to say. This could be very effective, but in this case it is poorly edited and sends out a very confused message. It uses quite a lot of persuasive vocabulary, and involves the audience very well, but still insufficiently. It concentrates a lot on a story about an old woman who has one of these homes. In honesty, no reader wants to read about the success this company achieved for another person – at least not to this extent. There are a couple of examples of superlative language, such as â€Å"highest† and â€Å"latest†. One of my favourite pieces of language in this leaflet is an oxymoron that reads: â€Å"It all adds up to costing you less† This short sentence is very clever, because it is just ludicrous enough to get the reader to stop and think about what they are reading. I think this would be quite successful in its aim, largely because its target audience is so limited, and it is easier to appeal to a fifteen-year age range that, for example, a forty-five year age range. The informal language would appeal, stereotypically, to the ‘lower-class' type person, and the formal would appeal, again stereotypically, to the ‘upper-class' range. The second leaflet is advertising trekking holidays in Ireland, under the company name ‘Shamrocker', carrying the slogan: â€Å"World famous adventures for backpackers.† Its purpose is to advertise. The layout is quite different from the first leaflet; it is much less structured (i.e. it doesn't look at first glance as if it has been aligned to a grid) whereas the first leaflet looks very square. However the colour scheme is similar, including lots of green and dark blue (like the black on the first leaflet). It is presented on double-sided A4 thick paper, which like the first leaflet is unfolded and imperforated. There are many images, including CGIs, maps and photographs. The font of the writing varies quite severely – there are seventeen different styles of writing in total. There are segments of writing enclosed in boxes to highlight information that the company wants you to see first. There are, like the first leaflet but more detailed, contact details, including email, telephone number, website and company address. There are about three photographs on this leaflet, but they are all quite small. However, they are clear enough, and all have a similar theme – a group of people looking happy, either in front of a rock or an Irish road sign. On the front, the top quarter of the page is taken up by the words â€Å"The Shamrocker Ireland: Live the legend†. Underneath this, there is a photograph of a man in front of what appears to be a large grave headstone. The back is mostly blocks of writing, laid out in blocks under headings such as â€Å"Our Mission†, and then descriptions of different holidays the company offers. The lower eighth is the small print. The language used is very informal, persuasive and superlative, but it is in my opinion slightly boring. It involves the audience well, but there isn't much to say for this leaflet when it comes to language. This leaflet would be very successful towards its target audience (which is stated in the small print, and is â€Å"17 – 35 year olds†) but wouldn't get much interest for younger or older people because as they are trekking holidays, people over this age group may be physically unable to participate, and people under this age range may not be interested in walking for six days, just for the sake of walking, with no ‘prize' or incentive. The informal style would appeal to the target audience. In this essay, I have compared two different leaflets, both advertising. They both would, in theory, be very effective at achieving their goals. I believe that the companies chose the leaflet as their selected form of media because it can reach many people; they are cheap to produce in mass and are effective at getting their message across.

Response to literature- black snake: the daring of Ned Kelly Essay

Bushrangers are known to be ruthless outlaws. Many people have thought of Ned Kelly as a villain, some think of him as a hero or possibly a victim in most cases. Ned Kelly has committed various villainous acts or has been a part of scenes where he most likely wasn’t supposed to be. However, Ned has also done heroic acts and has been victimized by numerous Victorians at the time. Ned Kelly had been expected to be a villain since a young age. Young Ned had done many things a twelve year old wouldn’t think of committing, such as robbing a bank. Ned was originally sentenced to an unexpected trial because he was caught by a trooper when he was flashing a horse in the local streets of Greta. Apparently, Ned thought the horse he was riding belonged to a friend of the family who left not long ago but the horse was actually stolen. Ned had explained to the judge that he didn’t know that the horse was stolen. Unfairly, the judge charged Ned for receiving a stolen horse and was sentenced to three years of hard labor. As for the family friend who stole the horse, he was sentenced to only six months of hard labor. Many Victorians thought that he deserved it, although, I believe he was highly victimized at the scene of the trial. Ned had always been highly protective of his family. There was a scene that happened at the Kelly’s house between a trooper that spread everywhere in Victoria. A fellow constable had arrived drunk at the Kelly’s doorstep to arrest Ned’s brother Dan who was accused of horse stealing. Later on, the constable started to act inappropriately towards Ned’s sister Kate. Ned’s mother got a hold of a shovel and dented the constable’s helmet. After the crime scene, a trial for the incident occurred and Ned’s mother had to serve three years of hard labor until someone pays the bailing payment. Ned, Dan and two mates of theirs formed a fugitive gang and robbed banks and did obscured acts to pay the bail money. Many different stories have been recorded. This may be a villainous and slightly idiotic thing to do but some may think it is loyal and heroic. There was one incident that made all Victorians turn on Ned. There was a shooting at Stringybark Creek where the Kelly gang had their hideout. The results from the shooting scene left two women widowed and nine children fatherless. Since then, there had been an increasing reward for the find of the Kelly gang. Despite all the villainous acts stated, Ned Kelly was victimized through many events. All his and his family’s trials were unfair due to biasness. Victorians judged the Kelly family and no one listened to their point of view. Ned Kelly stated that the incident at Stringybark Creek was a misunderstanding and that they never planned to shoot. As for the incident at the Kelly house, Ned Kelly was never at the crime scene and was believed to be four hundred-six hundred miles away. It was that the constable was shot by Mrs. Kelly herself but tended the wounds. When the constable went back to the station, he had told the judge, fellow Victorians and partners that is was Ned who shot him. Nevertheless, the judge charged Mrs. Kelly for three years of hard labor and since then, Victorians had been on the hunt for the Kelly’s. Through many of Ned Kelly’s past events, due to all reasoning and evidence stated, it is quite clear that Ned Kelly was put through many crime scenes that he and his family were victimized in.

Proofreading for Errors in Subject-Verb Agreement

Proofreading for Errors in Subject-Verb Agreement These two proofreading exercises will give you practice in applying the rules of subject-verb agreement. After completing the exercises, compare your responses. Proofreading Exercise #1: A Fluke of Luck The following paragraph contains five errors in subject-verb agreement. Identify and correct the faulty verb forms. The sheep-liver fluke is a parasitic flatworm with a very complex life cycle. The fluke start life by hatching inside a snail. The fluke is then ejected from the snail in a ball of slime. These balls of slime is eaten by ants. The fluke digs its way through the ants body until it reach the ants brain. There, the fluke takes control of the ant by manipulating its nerves, thus turning the ant into its personal robot. Under the command of the fluke, the ant climb to the top of a blade of grass. If the fluke is in luck, the ant is eaten by a passing sheep. From the sheeps stomach, the fluke work its way hometo the liver. The Answers The sheep-liver fluke is a parasitic flatworm with a very complex life cycle. The fluke  starts  life by hatching inside a snail. The fluke is then ejected from the snail in a ball of slime. These balls of slime  are  eaten by ants. The fluke digs its way through the ants body until it  reaches  the ants brain. There, the fluke takes control of the ant by manipulating its nerves, thus turning the ant into its personal robot. Under the command of the fluke, the ant  climbs  to the top of a blade of grass. If the fluke is in luck, the ant is eaten by a passing sheep. From the sheeps stomach, the fluke  works  its way hometo the liver. Proofreading Exercise #2: Life Forms The following paragraph contains seven errors in subject-verb agreement. Identify and correct the faulty verb forms. Anomie Plaza, like all shopping plazas, were designed for automobiles rather than human beings. All natural life has been extinguished; even the weeds along the curb appears artificial. But somehow, amidst all the plastic, steel, and concrete, a solitary shrub manage to survive. The shrub, not in vigorous bloom but certainly alive, stand a few yards away from the entrance to Huxleys department store. It grows straight up through the concrete. Now and then a shopper pause to examine this odd life form, not for sale in any of the 67 stores. Occasionally, someone will glance around furtively and then break off a twig, slip it into a shopping bag, and hurry back to the parking lot. Why people do this are a mystery to me. Are such people intent on preserving life or destroying it? Whatever the case may be, the shrub so far ​have managed to survive all assaults. The Answers Anomie Plaza, like all shopping plazas,  was  designed for automobiles rather than human beings. All natural life has been extinguished; even the weeds along the curb  appear  artificial. But somehow, amidst all the plastic, steel, and concrete, a solitary shrub  manages  to survive. The shrub, not in vigorous bloom but certainly alive,  stands  a few yards away from the entrance to Huxleys department store. It grows straight up through the concrete. Now and then a shopper  pauses  to examine this odd life form, not for sale in any of the 67 stores. Occasionally, someone will glance around furtively and then break off a twig, slip it into a shopping bag, and hurry back to the parking lot. Why people do this  is  a mystery to me. Are such people intent on preserving life or destroying it? Whatever the case may be, the shrub so far  has  managed to survive all assaults.

How to Write an Original Composition Essay

How to Write an Original Composition Essay Compositions are mainly written in the junior schools in many states. For the teachers they normally have hard times trying to train their students on how to be creative. The students some of the times get tired and they copy the compositions from the articles that they see written in the English language. Therefore the teacher has to take her time in teaching the students how to write an original composition essay. When the teachers get into the classes, they introduce the topic by explaining to the students what composition is. This way they set a background for the students to know what they are going to be writing about. Once they know that it is just a matter of being creative they will be able to create small events and they will in turn learn how to put them down in the papers. This is how they form the foundation of these students in the creative writings. After this now the teachers insist on the essays. The teachers say that they students should know the purpose of writing the compositions. Even if the composition is all about creative writing, the students should read the instructions carefully and understand them then they will be able to base their creativity on what they will understand. This way they will be able to create the right thing for the right topic that the teachers will give them. After they have read the instructions then they will be able to know whether the composition will be written in essay forms, narratives, plays, short stories or poetry. This is because each of them is written in different ways. After this now the students should be ready to write the introduction of the topic that they are going to cover. They must give the readers a clue of what they are going to talk about in the body of their composition. From this part now the students must develop a body of what they will write. This is normally what the composition is all about. In the body writing, the students should first come up with ten points that they want to talk about in their writing. These points should be supported by some ideas as well as details about them. After this the students should group the points into main groups like three of them. These three main groups will form the three main paragraphs in the body. They should be well organized such that the first one will support the second one and so on. The paragraphs should be detailed. The students should also conclude their work. They should base their conclusion from the body, from what they have explained in their body. Then they should draft the work in a final draft. To get a 100% original essay you can contact our online essay service which offers custom written papers in more than 60 disciplines. Plagiarism-free guaranteed.

Human Beings are Causing Global Warming Research Paper

Human Beings are Causing Global Warming - Research Paper Example According to the research findings, it can, therefore, be said that the majority of researchers have concluded that the earth is undergoing major climatic changes. Further, they also agree that carbon dioxide levels are increasing gradually. It is an evident form of satellite images that ice caps are melting quickly, the sea levels are rising in addition to severe weather conditions such as extreme temperatures, floods, drought, etc. This has led to increased water shortages, frequent hurricanes, cyclones, and typhoons. It is without a doubt that deserts will expand and the world will eventually experience food shortages and this is why human activities have to be regulated. Few scientists claim that the earth is going on well but for the case of dealing with global warming, we should advocate for the implementation of the precautionary principle which states that â€Å"†¦if any potential consequences of any action are irreversible or severe, in the absence of full scientific c ertainty the burden of proof is blamed on those who advocate taking the action†¦Ã¢â‚¬ . The earth has undergone various climatic cycles during its history. The scary part is that human beings are causing unbelievable climatic changes at an abnormal rate. The combustion of fossil fuels produces greenhouse gases at a high life-threatening rate thus resulting in global warming. Global Warming, Climate Change, Greenhouse Effect†¦. All are happening just now and this is as a consequence of human activities. After sunrays reach the earth some heat is absorbed by earth while the rest is refracted back to the atmosphere at the longer wavelength. These wavelengths are absorbed by greenhouse gases in the atmosphere before they disappear into space. The absorption of these wavelengths increases the atmosphere temperature.

DHSNo-MachRules and Safe Harbor Provisions for Employers Essay

DHSNo-MachRules and Safe Harbor Provisions for Employers - Essay Example SHA) will have the right to file complain to OSHA free of any legal charges as OSHA protects the employers by investigating on the legal complains that has been filed by the employees (U.S. Department of Labor, 2007). Aside from the complying with the OSHA guidelines, employers are also required to follow the rules as set by the Social Security Administration (SSA) (Lian, 2007). Employment law is not limited to issues related to employment discrimination related to race, age, and gender or the minimum wage and work benefits that each employee is entitled to; the law also protects the welfare of the local employees from any forms of accident that occurs within the workplace due to employers’ negligence to provide a safe working environment for employees or in any forms of threat which prohibits the local citizens from being able to have an opportunity for employment. Over the years, the increasing number of immigrant workers is said to be threatening the employment opportunity of the local residents. Since thousands of employers submit a ‘no-match’ employees’ name and the corresponding Social Security numbers as provided on Forms W-2 do not match the records of SSA each year (U.S. Immigration and Customs Enforcement, 2009), the District Court Judge Charles R. Greyer legally allowed the Department of Homeland Security (DHS) to develop a new harbor safety rules that will address the court’s concern regarding the case of AFL-CIO v. Chertoff, Case No. 07-CV-4472 CRB (N.D. Cal.) back on December 2007 (Akin Gump Strauss Hauer & Feld LLP, 2007). As part of informing the general public regarding the new harbor safety rules, the DHS and SSA spread ‘a No-Match’ letter to those who are directly concerned with the issue (NAFSA, 2009). Aside from providing a brief summary regarding the AFL-CIO v. Chertoff case, the significance of spreading the â€Å"No-Match" rules and safe harbor provisions for employers will be thoroughly tackled in details. This paper aims to